Demian Borba – Medium

Demian Borba

Digital human communication is f** broken

4 min readSep 23, 2023

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Digital human communication is f** broken

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Demian Borba

I’m leaving my full-time job to focus on my health, my family, and my new project: Pactto.

We all know that change is hard, any kind of change: changing jobs, moving to a new city, etc. But leaving anything that is stable and…

3 min readFeb 22, 2023

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I’m leaving my full-time job to focus on my health, my family, and my new project: Pactto.

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Demian Borba

Pactto, a new surf coaching platform built to help surfers improve their skills via precise video…

Pactto is a new coaching platform focused on enabling surf parks, surf camps, training facilities, and coaches to help surfers seeking to…

4 min readNov 10, 2022

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Pactto, a new surf coaching platform built to help surfers improve their skills via precise video…

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Demian Borba

Surf parks (aka wave pools): the future of surfing

Thoughts on what I saw at Surf Park Summit in San Diego in October 2022.

5 min readOct 31, 2022

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Surf parks (aka wave pools): the future of surfing

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Demian Borba

Remote video analysis as a competitive advantage for young competitive surfers

In the world of competitive surfing, starting early is no longer a key differentiator.

3 min readOct 7, 2022

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Remote video analysis as a competitive advantage for young competitive surfers

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Demian Borba

Hey coach, wanna boost the feedback you give to clients?

Learn how Pactto can revolutionize the way you provide feedback using powerful tools to create precise video reviews

3 min readSep 14, 2022

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Hey coach, wanna boost the feedback you give to clients?

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Demian Borba

The science of success

What happens in the brain of high achievers, and how we can get closer to it

12 min readMar 4, 2022

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The science of success

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Demian Borba

You can’t control what you can’t control

Achieving results with discipline, hard work, focus and purpose

9 min readFeb 21, 2022

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You can’t control what you can’t control

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Demian Borba

Self-talk: a powerful tool to lead you to the best version of yourself

The inner voice and decisions that keep Mitchie Brusco moving forward towards greatness

8 min readFeb 14, 2022

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Self-talk: a powerful tool to lead you to the best version of yourself

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Demian Borba

Pactto, coaching reinvented

Hello there, my name is Demian Borba, and I’m happy to share that, after months and months of hard work and tons of validation sessions, we…

4 min readDec 20, 2021

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Pactto, coaching reinvented

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Demian Borba

Demian Borba

Principal Product Manager @Intuit. CEO and founder @_pactto. Previously @Adobe @PayPal @BlackBerry @UCSDextDAC. Surfer, father and husband. Opinions are mine.

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