We all know that change is hard, any kind of change: changing jobs, moving to a new city, etc. But leaving anything that is stable and "safe" behind will always be extra challenging. The amount of what-ifs or whys that go through the mind is simply insane. …

Pactto is a new coaching platform focused on enabling surf parks, surf camps, training facilities, and coaches to help surfers seeking to improve their technique. With Pactto, surf parks can offer precise video reviews onsite and online. “We have surfers from beginner to advanced using…

Thoughts on what I saw at Surf Park Summit in San Diego in October 2022. When I decided to attend the summit to learn more about the industry, make connections and present our product Pactto, my expectations were set around seeing 2 or 3 different technologies. But to my surprise…

In the world of competitive surfing, starting early is no longer a key differentiator. If athletes can start early but also get proper guidance on creating good habits before bad ones show up, surfers will increase their chances of success by a lot. …

Learn how Pactto can revolutionize the way you provide feedback using powerful tools to create precise video reviews First of all, thanks for taking the time to read this post. My name is Demian Borba, co-founder and CEO of Pactto, a brand new platform focused on connecting sports coaches and…

What happens in the brain of high achievers, and how we can get closer to it Susan and Guthrie are two behavioral science experts behind The Team W, a company focused on teaching how to use brain and behavioral science to dramatically improve the impact of user experiences, products…

Achieving results with discipline, hard work, focus and purpose Rick Takahashi, 13 times US surfing national champion, was born and raised in San Diego, California. As it is with most surfers, he started skating. Both skating and later surfing would happen the same way: through Rick’s friends. Surfing was…

The inner voice and decisions that keep Mitchie Brusco moving forward towards greatness Mitchie Brusco has always been a top athlete, with 11 X Games medals and many records. But he is a lot more than that. He is an artist, an…

Hello there, my name is Demian Borba, and I’m happy to share that, after months and months of hard work and tons of validation sessions, we are officially launching Pactto, a brand new platform for coaches and clients worldwide. As CEO and founder, I’m beyond grateful for the opportunity to…