Pactto, coaching reinvented

Demian Borba
4 min readDec 20, 2021

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Hello there, my name is Demian Borba, and I’m happy to share that, after months and months of hard work and tons of validation sessions, we are officially launching Pactto, a brand new platform for coaches and clients worldwide.

As CEO and founder, I’m beyond grateful for the opportunity to build Pactto, and for the great people behind this journey, founders, developers, designers, family, friends, marketing, early adopters, and our beloved customers.

How did we get here?

Today, coaches have no easy way to review performances. They have to be creative and build workarounds by mixing different services and tools.

Onsite coaching is inefficient.

  • Students absorb only a tiny portion of what a coach shares live onsite, and unfortunately, they can’t review the information later.
    For instance, during our research, I witnessed many onsite reviews performed at the beach after a great session of surfing, but because the client was tired and hungry, a lot of the amazing data shared by the coach was simply lost.
  • Coaches spend valuable time doing busy work: filming, editing, finding references, scheduling meetings, negotiating rates, charging parents and clients.
    Ideally, coaches should be investing their knowledge and energy towards coaching, period.
  • Coaches have a hard time making their students see the same picture.
    A picture is worth a thousand words, a video analysis is probably worth a thousand onsite sessions.

Remote coaching is full of friction.

  • Text as the primary feedback mechanism is burdensome, and students struggle to process and retain feedback.
  • Zoom calls face latency, and its tools were not initially made for precise video analysis.
  • Coaches currently lack the tools that drive efficacy in a remote/asynchronous setting.
  • Remote coaching requires places the burden on coaches and students to string together various systems.

Meet Pactto

Pactto is a platform created with love, passion, a ton of validation with top coaches, with three primary purposes set from the very beginning:

1. Help coaches become more efficient via intuitive and powerful tools

2. Help clients absorb all the feedback to improve their skills faster

3. Give back to the world: 10% of profits go back to people in need. We call it #impactto!

Starting with sports, Pactto provides the best tools to enable anyone to review performances asynchronously, guiding people on the path to unlearn bad habits and learn better ones, resulting in incremental improvements.

Never miss a detail again.

With Pactto, coaches and students can see all the details, precisely, over and over, and compare with other clips that have the correct motions.

Why type if you can show?

Use your camera, use your hands, compare using other videos, and draw precise notes to share knowledge like never before.

All in one simple tool.

No more mixing of tools and services. With Pactto, you have all you need in one platform: a coach page, a solid infrastructure to connect with and charge students, and the best tools to create fantastic reviews.

Access anywhere, anytime.

Coaches and clients can access Pactto from any browser, as well as mobile apps for iPhone, iPad and Android devices.

What are our users saying?

“When I discovered Pactto, the learning curve was cut in half. It’s so simple to use, and it carries over so much better than text ever would. It allows coaches and students to look at the same picture, and no detail is missed.”
Adam Knox, Pactto coach: www.pactto.com/adamknox

“I did not like it, I loved it! Such a great lesson — just amazing and simple pointers👏👏👏 Mahalo🙌”
- Andrew Silverman, BSR local and Pactto member

"Pactto has no doubt improved the quality of my coaching. It has allowed me to be precise where I couldn’t before. As a coach it allows me to fully express my capabilities, and be of better service to my clients. Pactto is definitely a tool I’ll continue to use and keep in my tool belt." — Charles Skorman, Pactto coach: www.pactto.com/cskorman

10% of all profits go straight to people in need.

We created Pactto with the critical purpose of giving back to the world. And thanks to our Pactto coaches and clients, we were able to start. Our first quarterly #impactto initiative will happen in a Brazilian slum in Maceio Alagoas, right before Christmas. We will help more than 20 families and their kids with food, Christmas gifts, and a ton of love. We can’t wait to create more and more impact, but for now, thank you!

What are you waiting for?

Please visit www.pactto.com, create an account and give it a try. You can also follow us on Instagram or Twitter.

And if you have feedback, a feature request, or simply want to say hi, please ping me at any time: product@prepforimpact.com

Happy coaching, happy progressing!

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Demian Borba
Demian Borba

Written by Demian Borba

Principal Product Manager @Intuit. CEO and founder @_pactto. Previously @Adobe @PayPal @BlackBerry @UCSDextDAC. Surfer, father and husband. Opinions are mine.

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